Ensuring that your marketing campaigns are in sync with regulatory expectations
We review your advertising for truth and transparency and help you manage the compliance risks associated with marketing your bank.
Think of the ads you most love. Typically, they incorporate a clever play on words, catchy phrases, and memorable images.
A copywriter’s job is to grab readers’ attention and persuade them that investing in a product or service is in their best interest.
But in banking, that approach can overstep boundaries.
You may make promises and use words and phrases that lead you into trouble on numerous regulatory fronts: RESPA, Fair Housing, Truth in Lending, ECOA, UDAAP, and others.
We’re here to review your advertising copy and images, including digital, print, radio, TV, email, billboards, and signage in a way that preserves your brand identity and embraces your creativity, all while preventing you from stepping into dangerous regulatory waters.
Since the devil often is in the fine print, we read for trigger language and red flags and review copy for the nitty-gritty – missing disclosures, required logos, terms and fees, and so forth.
To make developing future ad campaigns less demanding for you, our team can review your advertising manuals, processes, and checklists to be sure they’re providing your creative team the guidance they need to adhere to current regulatory requirements.
TCA’s A Better Way balances your creative vision with regulatory reality.
Key deliverables include:
- Ensuring your advertising is in sync with current regulations
- Providing reviews, and testing copy for regulatory red flags
- Reviewing your advertising manual, guidelines, and policies for their effectiveness and adherence to the latest regulatory thinking
- Offering guidance and training for your creative teams
Additional Compliance Topics
Government Shutdown: What Can You Do to Help?
Today’s complex world just got a whole lot more complex with the ongoing government shutdown. All of us, no matter where we are located, know someone who is experiencing a loss of income due to the impact of the government shutdown. We know someone who serves in the military or works in air traffic control […]
Back to School: Ready for Regulators’ Pop Quizzes?
With the summer winding down, the kids will be heading back to school and facing tests and the dreaded pop quizzes. But they are not the only ones. Compliance pros also must be ready for regulators’ tough questions. If your regulator were to give you a pop quiz, would you be ready? See if you […]
FDIC Name Change – Updated, Again
On August 8, 2022 in the Federal Register (and a correction on August 12) the FDIC reported they had renamed the Consumer Response Center to the “National Center for Consumer and Depositor Assistance”. This Division is referenced in the Fair Housing regulation at 12 CFR 338 and in the Consumer Protection in Sales of Insurance […]
FDIC Insurance – Communication is Key
Because of the recent Bank failures, your customers may feel skittish today. Although the news pundits all are saying deposit accounts are insured up to $250,000, we know this may not be the case. Consider having Management craft a statement message or online banking alert assuring customers their funds are insured. You should also ensure […]
FDIC Name Change – Updated
On August 8, 2022 in the Federal Register (and a correction on August 12) the FDIC reported they had renamed the Consumer Response Center to the “National Center for Consumer and Depositor Assistance”. This Division is referenced in the Fair Housing regulation at 12 CFR 338 and in the Consumer Protection in Sales of Insurance […]
HMDA News and Census Tract Updates
Breaking News!! This week the OCC, FRB and FDIC announced their stance on HMDA reporting for institutions thrown back into HMDA reporting due to the recent Court decision to roll back the closed-end mortgage reporting threshold from 100 back to 25. All three regulators are taking the same stance as the CFPB and have stated […]
